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 Strategic plan

Open Days for the 30th Anniversary of the Sappers of Navy on 23 and 24 June 2007

  • kurumae
  • Dimanche 21/09/2008
  • 13:43
  • Version imprimable
 

Context

“6eme Regiment du Genie” is an integral part of the life of Angers (Anjou, France) for approximately one century and supported its population during dark moments. So the opening of doors of the regiment to the civilians is natural.

The Open Days are intended for the persons living in Angers and its suburb, whatever their knowledge of the military environment. Their aim is to transmit the image of a professional regiment turned to the inhabitants of its city.

“Strategic planning is making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only - to help an organization do a better job.”

(Michael Allison, 2005, pp.23)

Indeed, the strategic plan allows encircling the various parameters of the environment of an organization, to define the target of the project and to create tools and messages adapted to these expectations. This work of preparation allows to avoid traps and to respect a clear procedure which will conclude by a successful event. Leadership guru Warren Bennis writes in his book, On Becoming a Leader: “Managers are people who do things right and leaders are people who do the right thing.” The strategic plan is as well as a tool of leadership than a tool of management. It allows setting up the good means in the good schedule and in the best way.


Objectives

Through this event, 6RG has for objective to:

  • To show it: so that the population knows where the regiment is situated. It is important that 6RG is not forgotten and it is present in its city.
  • To be known and recognized: it is essential that the population made the difference between 6RG and an other army institute based on Angers. For several years, “6eme Regiment du Genie” is identified by the term “Sapeur de Marine” (Sappers of Navy). It is a way of acquiring an identity and of differing from the other regiments. This name is not gone into the customs that is why Open Days contribute to its memorization.
  • To be liked and facilitated the recruitment. Open Days are going to give a less formal and distant image, and to allow the citizens to discover Sapper of Navy's profession.

The definition of objectives is an inescapable stage during the drafting of the strategic plan. Indeed, targets, tools, media are chosen to achieve objectives. It is important to never forget the purpose of the event and Broom and Dozier (1990, pp. 44) assert that an objective "must specify a) the target public to be affected, b) the nature of the intended change, c) the specific, knowledge, attitude or behaviour to be achieved, d) the amount of change desired and e) a target date for achieving the objective"

  Download the complete Strategic plan

Mise à jour

  • 10/06/2009